Getting a new station on the air used to mean days of back-and-forth: someone building pages by hand, someone else wiring up menus, and someone digging through a spreadsheet of songs to get a catalog page looking right. We rebuilt that process from the ground up, and a new station can now go from a signup form to a fully live, searchable station in under four hours — no developer required.

Pick a Tier, Tell Us About Your Sound

It starts with one form. A new broadcaster picks a tier — Starter, Broadcaster, or Premium — and tells us about the station. That single submission is now doing more work than it used to: alongside the station details, owners can upload a spreadsheet of their music library right at intake.

Your Music Library, Organized Automatically

That spreadsheet doesn’t just sit in an inbox waiting for someone to format it. The moment it comes in, every song and artist is read into that station’s own music table — a dedicated home for its catalog. From there, the songs and artists populate the station’s catalog pages automatically, in the same pass that builds out the rest of the station.

It’s a small change with a big effect: a station owner can hand us a list they already have, and see it turn into browsable, searchable pages without reformatting a single row.

A Home Base With Its Own Menus

Behind the scenes, every station is what we call a Section — one record that becomes the anchor for everything else. The moment it’s created, header and footer navigation menus generate themselves, already linked to the station’s own pages. Nobody is dragging menu items into place by hand.

Every Page Wired for Search, Automatically

Once a station’s pages, songs, and artists are in place, one click builds out its sitemaps — including the human-readable catalog pages and the XML sitemap search engines read. Our robots.txt file then reads those sitemaps live on every request, allowing exactly what’s public and blocking everything else. As a station grows, its search visibility grows right along with it, with nothing to maintain by hand.

From Spreadsheet to Searchable, in One Afternoon

Put it all together and a brand-new station — its pages, its navigation, its full music catalog, and its place in search — can go from a signup form to fully live in under four hours. If you’ve been sitting on a station idea and a folder of music you already love, that’s about as fast as it gets. Start your station and let’s get you on the air.

Want the deeper technical walkthrough? Download the slide deck on how the whole pipeline works, start to finish.